The Challange
Solstice was adding a new supplier catalogue with 12,000 SKUs. Their two-person content team estimated nine months to write descriptions by hand, and supplier copy was thin, repetitive, and bad for SEO.
Our Solution
We built a generative content pipeline that pulls product specs, applies the brand’s tone guide, and produces descriptions, bullet points, and meta tags. A lightweight review screen lets editors approve, tweak, or reject in bulk, and rejected examples feed back into prompt tuning.
Results
Full catalogue live in 7 weeks instead of 9 months. Editors approve 85% of drafts with minor or no edits. Organic traffic to new category pages up 40% in 3 months
Technology Stack
Claude API, Python, Shopify API, Next.js review app
